C-beauty Leader Florasis Sets Sight on Global Expansion With Samaritaine [Yahoo! Finance]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Yahoo! Finance
DFS, the selective retail arm of LVMH Moët Hennessy Louis Vuitton, to open its first outpost in Europe at Samaritaine Paris Pont-Neuf. Opening on Sept. 1, Florasis' counter will sit at the center of the beauty floor, adjacent to a wide array of international premium beauty brands. The space will enable the brand to demonstrate what the fusion of Eastern beauty philosophy with Western luxury retailing would look like. More from WWD Chinese Shoppers Drive Luxury Sales in Japan Despite Macro Concerns Burberry Wins Trademark Infringement Lawsuit in China Hugo Boss Q1 Sales Increase 6 Percent but Has Brand Momentum Slowed? The Nomadic Glam range, which is inspired by the local culture of Inner Mongolia, will make its European debut for the occasion. Known to be an affordable brand in China loved by millions, the brand said it aims to maintain a consistent global pricing strategy. That said, the pricing at the Samaritaine counter will be considered to reflect the local market
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