Chinese Tourists Are Again Embracing International Travel [BNN Bloomberg (Canada)]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: BNN Bloomberg
to a survey published on Wednesday, which Bloomberg previewed. They plan to venture farther afield than previously, with just 10% spurning international travel altogether—a significant shift from a year ago, when more than half of China's consumers said they had no plans to go abroad and 31% said they weren't even interested. The return of China's travelers has long been awaited in the travel industry, which is expected to surpass pre-pandemic levels this year by contributing $11.1 trillion to the global economy. The March 6–19 survey by marketing solutions firm Dragon Trail International queried 1,015 mainland Chinese leisure travelers located in 127 places, including first-, second- and third-tier cities. “We are now past the initial reopening and well into recovery,” says Sienna Parulis-Cook, Dragon Trail's director of marketing and communications, “and we can see that travelers are much less hesitant about venturing outbound than they were a year ago.” As of early April, out
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