The Funnel Is Dead: Now What? [Yahoo! Finance]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Yahoo! Finance
Our guests are: Jennifer Silverberg, CEO of SmartCommerce Benoit Vatere. Chief Media Officer, Liquid Death Tisha Thompson, Founder & CEO, LYS Beauty Nicole Vinson, VP, Kellanova Candace Payne, VP of Marketing, Sephora Beth Tripaldi, Head of Strategy, Argonaut The discussion explores why the traditional funnel has collapsed. The group unpacks omnichannel strategies, retail media, and data-driven creativity needed to win in a fragmented, fast-moving consumer journey. What you'll learn: How to Stop Using “Funnel” Language and Start Thinking in Flywheels Why Your Upper and Lower Funnel Creative Must Be Strategically Different The Identity Resolution Framework to Drive Repeat Purchase in CPG How to Leverage Retail Media Partnerships for Consumer Data The Relevance-Over-Personalization Principle for Stopping the Scroll Why Retailers Becoming Media Companies Changes Everything How to Prepare for AI-Driven Commerce Before Agents Reshape Discovery The Creativit
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