I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand. [Business Insider]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Target launched its collaboration with Roller Rabbit on Saturday morning. I got to a store early and saw how chaotic it became when people tried to buy pieces from the line. Still, I was impressed with the collection and even bought a pair of pajamas for myself. Saturday morning was cold, rainy, and gray in northern New Jersey. The only place I wanted to be was curled up and cozy with my cat. Loading audio narration... Instead, I dragged myself out of bed, drove to Target, and got in line at 7:30 a.m. to shop the retailer's latest designer collaboration Target recently partnered with Roller Rabbit , a lifestyle brand known for its $128 pajamas. If you're unfamiliar, ask your teen relatives. Gen Z and Gen Alpha are obsessed with its vibrant aesthetic and limited-edition prints. As a 30-year-old millennial, I only learned about the bran
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