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Stock impact report

Lunar New Year gives luxury brands a chance to win back big spenders in China [CNBC]

LVMH-MOET H/L/V UNSP/ADR (LVMUY) 
NASDAQ:AMEX Investor Relations: lvmh.com/investors
Company Research Source: CNBC
The upcoming Lunar New Year gives Western luxury brands a chance to reconnect with well-heeled Chinese customers. However, fashion houses can't rely on zodiac animals or literal interpretations to impress this coveted clientele, analysts warned. Luxury brands from Harry Winston to Loewe are going all in on Lunar New Year collections in a bid to attract Chinese customers. Ahead of the Year of the Horse, which starts on Tuesday, Harry Winston unveiled a limited-edition, $81,500 rose gold watch with diamond bezels and a red lacquer horse. High-end fashion brand Chloé released a capsule collection, ranging from $250 silk scarves to a $5,300 snakeskin and leather shoulder bag with a horse head and tail linked by a horsebit chain. A slew of other brands, including Loewe, Gucci and Loro Piana, have introduced new bag charms with horse motifs. The Year of the Horse arrives at a time of cautious optimism for designer brands and could mark the start of a China's luxury market comeback. Show less Read more
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