Lunar New Year gives luxury brands a chance to win back big spenders in China [MSNBC.com]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: MSNBC.com
Inside Lunar New Year gives luxury brands a chance to win back big spenders in ChinaPublished Sat, Feb 14 2026Hayley Cuccinello@in/hayleycuccinello/@HCuccinelloWATCH LIVEKey Pointswatch nowVIDEO2:4902:49How Lunar New Year could help China's luxury market rebound in 2026Luxury brands from Harry Winston to Loewe are going all in on Lunar New Year collections in a bid to attract Chinese customers.Ahead of the Year of the Horse, which starts on Tuesday, Harry Winston unveiled a limited-edition, $81,500 rose gold watch with diamond bezels and a red lacquer horse. High-end fashion brand Chloé released a capsule collection, ranging from $250 silk scarves to a $5,300 snakeskin and leather shoulder bag with a horse head and tail linked by a horsebit chain. A slew of other brands, including Loewe, Gucci and Loro Piana, have introduced new bag charms with horse motifs.The Year of the Horse arrives at a time of cautious optimism for designer brands and could mark the start of a China's luxury mar
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