Watchmakers enjoy uptick in Gen Z buyers [FT.com - Mergermarket]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: FT.com - Mergermarket
Brynn WallnerJump to comments sectionUnlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Upon arriving at last month’s and Wonders trade show, attendees were greeted by staff wearing leather jackets, T-shirts, jeans, and sneakers — a strong visual cue from an industry attempting to shift towards a younger, more relaxed attitude in contrast to the stereotype of the buttoned up Swiss professional.“The staff’s uniforms are the first impression of the show,” says Matthieu Humair, chief executive of the foundation behind the annual event. “It’s an important detail to convey the salon’s desire to open up to the younger generation by breaking with ‘classic’ codes, evolving beyond just suits.”In this, and Wonders serves as a microcosm of the watch world at large, striving to win over the “Zoomers” — or Gen Z, the generation born between 1997 and 2012. Of the 19,000 tickets sold to those attending the show’s three public
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