What's new in accessories, fragrance, automotives and more [Globe and Mail, The (Toronto, Canada)]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Globe and Mail, The
TAG Heuer is best known for high-end motorsports watches such as the Monaco, Formula 1 and Carrera, but its latest collection expands the Swiss brand's repertoire into an altogether different category of accessories. Available at TAG Heuer boutiques globally this summer, its new eyewear line lends the brand's signature sporty character – and its reputation for advanced materials and technologies – to a range of distinctive sun and optical glasses. TAG Heuer previously made a foray into sports eyewear in the early 2000s, but the new collection takes things to another level thanks to a partnership with Thélios, the recently-launched eyewear division of TAG Heuer's parent conglomerate LVMH. “This collaboration with Thélios is a testimony to our commitment at pushing boundaries, not just in the world of horology but now in eyewear,” says Julien Tornare, CEO of TAG Heuer. Ranging from pieces designed for tennis, skiing and other high-intensity sports to casual models intended for dail
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