FTD: We messed up Valentine's Day [MarketWatch]
LIBERTY VENTURES (LVNTA)
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Source: MarketWatch
FTD: We messed up Valentine's Day FTD Companies Inc. FTD, -0.44% announced preliminary results for 2017 late Wednesday, more than two months after the end of its fiscal year, and admitted that it had fumbled one of the biggest days of the year for florists. FTD said that its outlook for 2018 was hit by a miss on Valentine's Day, with first-quarter outlook now expected to be about $20 million less than internal expectations due to a woeful performance on the holiday. "We took a different approach to media-based marketing in certain brands, and the results were substantially short of our expectations," Chief Executive John Walden said in Wednesday's release. "We will incorporate our many learnings from Valentine's Day to inform our plans throughout this year and in the future." FTD, which did not explain why it has not released earnings more than two months after the close of the year, said that it expects 2017 results to fall within previously stated forecast ranges, and now expects
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