Learn To Seek True Partnerships In The Digital Landscape [Forbes]
LUXOFT HOLDING INC (LXFT)
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Source: Forbes
Learn To Seek True Partnerships In The Digital Landscape Getty I have had the pleasure of being on Luxoft’s marketing and external relations team for close to six years now, with the company being public since 2013. During those years at Luxoft, I have seen a big evolution in the entire partner ecosystem within the IT services, solutions, consulting and digital world. What I’ve seen has been an explosion of companies formulating marketing messaging around one dedicated partner -- and this isn’t just about a single investment that a provider and a partner plan together; it is so much more than that. It is about doing an event together where there is a small area dedicated to you at their booth, and it is about doing multiple webinars together with speakers from each entity. It’s not just an analyst report that makes a reference to the partnership, but it’s more of a long-term strategic relationship that requires investment focus and makes a direct impact. What we have seen over the las
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