Marketing Still Demands Intellectual Rigor, No Matter How Digital It Gets [Forbes]
LUXOFT HOLDING INC (LXFT)
Last luxoft holding inc earnings: 2/13 07:50 am
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Source: Forbes
Post written by Patrick Corcoran Patrick R. Corcoran is the Global Head of Marketing and Comms responsible for overall corporate marketing functions and external relations. Getty In today’s modern world, we experience a fiercely competitive landscape of media. From connecting with others through Facebook and Twitter to watching the five o’clock news, we are constantly being bombarded with new information. Because of this continuous fight for attention, a business’ thought leadership has to do something eye-catching to stand out. As a result, the most intriguing thought leadership (at least for technology companies) enhances our understanding of the role of technology in our daily lives. We often see pieces related to hot topics like global warming, airline travel, military and defense, cybersecurity -- all the way down to smaller-scale things in our own homes, like automatic sprinklers that use the magic of the
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