Ivee and CMT Launch “Smart Taxi” Experience to Help Brands Reach 25 Million New Passengers [Yahoo! Finance]
Lyft, Inc. - Class A (LYFT)
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Source: Yahoo! Finance
Ivee and CMT CHICAGO, April 26, 2024 (GLOBE NEWSWIRE) -- Ivee ® , the software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC (CMT) today announced the “Smart Taxi,” which will provide passengers with a personalized, engaging, and authentic experience during their ride, while giving brands a more impactful, better-performing, and measurable opportunity to reach a captive audience of up to 25 million passengers per year. Ivee created the “Smart Taxi” experience using its proprietary passenger infotainment software (Ivee Inside), personalization technology (Ivee Intelligence), and ad platform built for the passenger economy (Ivee Ads). With Ivee Ads, advertisers can directly connect and target moving passengers with a user-centric approach for advertising that feels authentic to the passenger and their trip. "Many brands forget how critical the customer experience is to the effectiveness of their ads
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