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Stock impact report

The Rise And Fall Of Customer Experience In Banking [Forbes]

Lyft, Inc. - Class A (LYFT) 
Last lyft, inc. - class a earnings: 2/11 04:05 pm Check Earnings Report
Company Research Source: Forbes
Young woman depositing check by phone in the cafegettyOBSERVATIONS FROM THE FINTECH SNARK TANKFor the past 20 years, the financial services industry has been obsessed with the “customer experience.” Executives have been convinced—and convinced themselves—that financial products are commodities, and that the only way to differentiate in the market is through a superior customer experience.Maybe that was true at some point, but it’s not true today. Financial institutions that cling to the belief that improving the customer experience (whatever that is) is the key to winning customers and differentiating themselves from their competitors are misreading the trends in the market.What are those trends? Three in particular demonstrate the growing importance of product innovation and the falling importance of the customer experience: 1) consumers’shadow financial livescommunity fintechsembedded financeConsumers’ Shadow Financial LivesThe term “shadow financial life” might evoke thoughts of th Show less Read more
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