‘Staples Baddie' prints out a new page of her career [CNN]
Lyft, Inc. - Class A (LYFT)
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Source: CNN
account and wondering how to inform the masses about the office supply chain's services and products. So on January 13, while on the clock, she posted a quick video of herself in her red work shirt and lanyard, click-clacking her long fingernails on her name badge and offering to help with print projects. Now, after 100 or so videos, Rowland, 22, is better known as the “ Staples Baddie, ” and she seems to be the retailer's de facto employee of the year. Under her TikTok name, Oblivion, she has invited customers to use Staples to create direct mail campaigns, renew their passports or emblazon a photo of their choice onto a mug. “You're not getting your shawty a 40% off mug from Staples?” she mused in one video. “And men wonder why women cheat.” Her subjects swing from making ASMR content out of printer sounds to earnestly explaining the various coil sizes for book binding. By last week, her efforts had brought her down to Manhattan's Meatpacking District, at the invitation of MAC
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