Uber launches Uber Elite, its most expensive ride option, in Los Angeles [Los Angeles Times (CA)]
Lyft, Inc. - Class A (LYFT)
Last lyft, inc. - class a earnings: 2/11 04:05 pm
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Source: Los Angeles Times
segment in a market where rival Lyft Inc. is also pushing further into high-end offerings. The new service, Uber Elite, will overtake Uber Black as the most expensive ride option available on its app, the rideshare company said Thursday. Uber is partnering with fleet companies that employ professional chauffeurs to offer trips in luxury vehicles like the Cadillac Escalade, Lucid Air and Lincoln Navigator. Travelers, or their business delegates, must reserve such a ride at least one hour in advance or as much as 90 days ahead. The service is currently invite-only: The company is opening access to frequent Uber Black users and corporate account customers in Los Angeles and San Francisco, and soon in New York City. It expects to make the feature available to all riders in more cities in the U.S. and abroad in the future. Uber, which began as an app for black-car services before expanding into standard rides and becoming synonymous with taxis, is promising an “elevated experience”
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