How To Align Your Technology Team With Your Marketing Team [Forbes]
Lyft, Inc. - Class A (LYFT)
Last lyft, inc. - class a earnings: 2/11 04:05 pm
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Source: Forbes
Photo:GettyI recently wrote abouthow to build a two-sided marketUberFull disclosure: I'm not actually a marketing wizard. My focus is more on big data and machine learning. generally, my specialty has been the ability to align technology with overall business goals. But that skill allows me to work with CEOs and other C-suite colleagues. It's often by working closely with marketing people that we get the magic to happen.I think a lot of technical people (CTOs, senior developers, etc.) try to pretend like marketing doesn't exist — or that it's just not relevant. Coders speak code. Marketers make messaging — and they never need to meet in the middle. Right?That's a huge mistake. But it happens — and even worse, they seem to havevery different assumptionsLet me give you some insight into what I've learned by working with some very creative people to grow, scale and (on occasion) bring a company to its IPO.The One Marketing KPI To Rule Them All: Repeat Usage"We need more web traffic!" is
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News
- Watch Live: Brian Walshe trial testimony could include man involved in alleged affair with Ana Walshe [CBS News]CBS News
- Lyft (NASDAQ:LYFT) was upgraded by analysts at Arete Research from a "strong sell" rating to a "hold" rating.MarketBeat
- Jurors in Brian Walshe's murder trial were shown items covered in possible blood – and other takeaways from Day 3 [CNN]CNN
- Jurors in Brian Walshe's murder trial were shown items covered in possible blood – and other takeaways from Day 3 [CNN]CNN
- Lyft (NASDAQ:LYFT) was upgraded by analysts at Arete from a "sell" rating to a "neutral" rating. They now have a $20.00 price target on the stock.MarketBeat
LYFT
Earnings
- 11/5/25 - Beat
LYFT
Sec Filings
- 12/4/25 - Form 144
- 12/4/25 - Form 144
- 12/4/25 - Form 144
- LYFT's page on the SEC website