Will Banks Focus On Improving Mobile Experience? [Forbes]
Lloyds Banking Group Plc American Depositary Shares (LYG)
US:NYSE Investor Relations:
lloydsbankinggroup.com/investors
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Source: Forbes
Will Banks Focus On Improving Mobile Experience? Photo Credit: Getty Following the launch of their Savings Account Audit Nina Mack, managing director, told Forbes that: “We're seeing a lot of the digital teams in banks having to work with back end systems and CMS platforms which prevent them making the changes they'd like to make to the front end of their website without huge amounts of development time. “Many are going through a period of change and updating or amalgamating disparate systems in order to make the front end of the website more flexible to the needs of users,” she said. Mack adds that the efficiency of the onboarding process helps to build a perception of the company and the customer experience once they’ve signed up. “People visit a website as part of a decision-making process so as mobile usage continues to grow, customer acquisition will increasingly depend on a bank's ability to meet the evolving needs of users and provide the most persuasive website experience poss
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LYG
Sec Filings
- 5/10/24 - Form 6-K
- 5/10/24 - Form 6-K
- 5/9/24 - Form 6-K
- LYG's page on the SEC website