The Streams Are Up, But The Fans Aren’t There. What Music Marketing Is Getting Wrong Right Now [Forbes]
Live Nation Entertainment, Inc. (LYV)
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Source: Forbes
partnerships — the infrastructure is more sophisticated than it has ever been. Yet something is still off. Campaigns launch, get their moment, and fade without leaving a mark. Artists rack up streams without building fans. Content goes viral without creating connection. I asked music marketing executives the same question: what is music marketing missing? The answers differed in approach but pointed in the same direction. Emotion Nina Schollnick, Digital Marketing at Red Light Management, frames it directly: "A TikTok trend or covering a song aren't strategies; people are tired of that same recycled playbook, they want something that actually brings them closer to the music. If your content is tired, the fans will feel it. The most effective campaigns right now are the ones that make the audience feel something before they even press play." The evidence is in what has actually broken through. Alex Warren's 2025 campaign — shaky iPhone footage, raw vocal takes, unedited bedroom
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- Live Nation's $30 ticket deal begins today. How to purchase [USA TODAY]USA TODAY
- Jay-Z says Beyoncé is an underrated songwriter [USA TODAY]USA TODAY
- The Sphere Is A Visual Rebuttal Of Live Nation's “Monopoly” Critics [Yahoo! Finance]Yahoo! Finance
- The Sphere Is A Visual Rebuttal Of Live Nation’s “Monopoly” Critics [Forbes]Forbes
- Ex-Live Nation exec files wrongful termination suit alleging 'serious corporate misconduct' [MSNBC.com]MSNBC.com
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- 2/19/26 - Beat
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- 4/24/26 - Form DEFA14A
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- 4/24/26 - Form DEF
- LYV's page on the SEC website