Tradable Bits Unveils First-Ever Fan Engagement Platform Connecting Women's Sports Properties and Their Fans with Brand Sponsors at IAB NewFronts [Financial Post (Toronto, Ontario, Canada)...
Live Nation Entertainment, Inc. (LYV)
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Source: Financial Post
Tradable Bits Joins First-ever Digital Media Buying Event Dedicated Exclusively to Women's Sports at the IAB NewFronts Presented by Sports Innovation Lab's Women's Sports Club Article content NEW YORK, May 01, 2024 (GLOBE NEWSWIRE) — Tradable Bits , a leading provider of fan engagement, data, and marketing solutions, will debut the “Stronger Together Marketplace,” the first-ever fan engagement platform addressing the unique needs of the women's sports ecosystem at the IAB NewFronts. Tradable Bits collaborated with Trailblazing Sports Group to create the digital Marketplace that aims to connect women's sports properties and their fans to brand sponsors. Tradable Bits will demonstrate the Marketplace today at Sports Innovation Lab's Women's Sports Club, the first-ever digital media buying event for selling women's sports inventory to media channels and affiliated brands. Article content The Marketplace creates a centralized media inventory for brands wishing to activate across
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