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Stock impact report

LegalZoom Offers Legal Support to Taylor Swift to Trademark Her Way Out of AI and Deepfake Swifts, Swiftly

LegalZoom.com, Inc. (LZ) 
Company Research Source: Business Wire
America's #1 trademark filer extends the same offer to public figures who have been the subject of a non-consensual AI-generated voice or likeness MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LegalZoom (Nasdaq: LZ), America’s #1 online legal services company, today extended an open offer of free trademark legal services to Taylor Swift, who last week filed three trademark applications with the U.S. Patent and Trademark Office aimed at protecting her voice and likeness from unauthorized AI-generated content — including two never-before-tested "sound marks" registering the spoken phrases "Hey, it's Taylor Swift" and "Hey, it's Taylor."The filings, made through Swift's TAS Rights Management, represent one of the most ambitious tests yet of whether trademark law can plug the gap left by copyright and right-of-publicity statutes in an era when anyone with a laptop can generate a convincing fake of a celebrity's voice and the catchphrase or slogan affiliated with them. LegalZoom’s law firm ha Show less Read more
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