Macy’s and Marxent Partner On Largest Virtual Reality Rollout In Retail History
Macy's Inc (M)
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Source: Business Wire
Macy’s offers virtual reality experience in approximately 70 stores nationwide and plans to open 20 more by January 2019 Virtual reality experience reduces return rates to less than 2 percent Technology boosts customer confidence in furniture purchase and increases basket size NEW YORK--(BUSINESS WIRE)-- Macy’s (NYSE:M) and Marxent today announced that the companies’ partnership is the largest virtual reality rollout in retail history, with approximately 70 Macy’s VR installations in stores nationwide. The companies expect to add another 20 locations by January 2019. In partnership with Marxent, Macy’s is enabling customers to discover products and make informed buying decisions using the Macy’s VR furniture experience. “Macy’s is constantly looking for ways to bring excitement and fresh experiences to our customers. Through the Macy’s VR furniture experience, we
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