4 Ways Macy's Is Controlling Shipping Costs While Investing In Loyalty [Forbes]
Macy's Inc (M)
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Source: Forbes
4 Ways Macy's Is Controlling Shipping Costs While Investing In Loyalty At Macy’s Inc., a million shoppers have gone for the bronze, and it could turn out to be both positive and pricey news. BLOOMBERG NEWS The department store chain reported that since it relaunched its Star Reward program a year ago, 1 million customers At the same time, those active bronze members are getting closer to reaching the gold level of the program, with free shipping. And, as Macy’s is learning from its higher-tiered members, they not only will take advantage of free shipping, they’ll make more frequent purchases of smaller sizes, eroding Macy’s gross margin. And therein lies a challenge facing almost every retailer with a rewards program in the world of Amazon: How do retailers manage the expected cost of free shipping — which totaled $1.5 trillion ASSOCIATED PRESS More than 50% Upping Loyalty Investments Most retailers are increasing their investments in loyalty initiatives, according to the recent repor
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