Bombas Teams with Taboola to Drive 300% Return on Ad Spend Using Taboola's Performance Advertising-Focused Bidding Technology Called Maximize Conversions [Yahoo! Finance]
Macy's Inc (M)
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Source: Yahoo! Finance
the results of a successful holiday advertising campaign with comfort-focused apparel brand Bombas , driving 300% Return On Ad Spend (ROAS) in November 2023. Bombas, a trusted Taboola partner since 2016, is a comfort-focused apparel brand that donates a specially-designed item to those facing housing insecurity for every item sold. Ahead of the 2023 holiday season, Bombas set a goal to drive as many conversions as possible, keeping costs at a minimum. To drive success, Bombas used Taboola's Maximize Conversions , an automated bidding solution that enables advertisers to evolve beyond manual and time-consuming cost per click (CPC) bidding optimizations, in favor of simply specifying a budget and having Taboola's algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget. Through this, in Q4, Taboola was able to drive 224% total ROAS, 50% higher ROAS than the goal, and a $36 CPA, 49% lower than the goal. The strong collaboration comes on t
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- M's page on the SEC website