Lucky Brand Launches New Collaboration With Código 1530 [Forbes]
Macy's Inc (M)
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Source: Forbes
Lucky Brand and Código 1530 collaboration includes both men's and women’s merchandise.Courtesy of Lucky BrandLucky Brand premium denim launched a new collaboration with Código 1530, a fifth generation tequila maker. The two brands are rich in history and have created heritage products that echo this theme. When asked about the inspiration for the collaboration, Jimmy Carter, vice president of merchandising for Lucky Brand, stated, “The collaboration came together very organically and it is the first multi-season partnership for the brand. We were inspired by Código 1530’s passion and the imagery in their archives that spoke to the heritage of the brand, both highlighting the history of tequila production and the premium artisanal approach that separates Código 1530 from the rest of the market.”Two heritage brands come togetherLucky Brand embodies the independent spirit and lifestyle of Southern California.Lucky Brand was founded over 30 years ago as a fashion designer and manufacturer
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