Macy's partners with Dick's Sporting Goods and Scotts Miracle-Gro for outdoor experience [MarketWatch]
Macy's Inc (M)
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Source: MarketWatch
Macy's partners with Dick's Sporting Goods and Scotts Miracle-Gro for outdoor experience Macy's Inc. M, +0.46% is launching its latest experiential shopping experience with help from Dick's Sporting Goods Inc. DKS, +0.19% and Scotts Miracle-Gro Co. SMG, -0.37% on Tuesday: Outdoor Story. The selection of curated items will focus on bringing the outdoors inside, and include more than 70 brands and events like indoor gardening workshops. Macy's acquired Story in May 2018 and made its founder, Rachel Shechtman, brand experience officer. Story would change its store design and merchandise every few weeks. Story at Macy's is currently in 36 locations around the country. Outdoor Story will run until September. Macy's stock has taken a 27.2% tumble in 2019, Dick's Sporting Goods is up 18.3% and Scotts Miracle-Gro has rallied nearly 63%. The S&P 500 index SPX, -0.34% is up 18.7% for 2019 so far.
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