Toys R Us Announces First New Stores, But You Might Not Recognize Them [Forbes]
Macy's Inc (M)
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Source: Forbes
Toys R Us Announces First New Stores, But You Might Not Recognize Them Toys R Us is coming back from the dead, but you might not recognize it. The new stores won’t have aisles and aisles of toys stacked high. They will be smaller, with toys on display for kids to play with, and spaces for toy demonstrations and events. Brand partners will have dedicated spaces within the store. The toy retailer said on Thursday it is teaming up with next-generation retail and tech company b8ta to reinvent itself, and it plans to open two stores this fall as part of its rebirth. “We’ve got the chance to take a completely blank piece of canvas and paint what a new store looks like,” said Richard Barry, CEO of Tru Kids Brands. Tru Kids Brands, the parent company that owns the Toys R Us trademarks, has formed a joint venture with b8ta to create a toy store inspired by the b8ta model of retail spaces as interactive showcases for new products. Phillip Raub, co-founder and president of b8ta, was a Toys R Us
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