Why Marketers Seem Slow To Adopt New Technology [Forbes]
Macy's Inc (M)
Last macy's inc earnings: 2/25 06:55 am
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Source: Forbes
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. to get it delivered to your inbox every Wednesday. Everywhere you look, someone else is saying how AI can revolutionize and improve everything about business , including marketing. Many marketers are trying out new technologies in various forms, seeing for themselves how AI can make a difference. However, one large—and rather important—group is not yet convinced that AI will help: consumers . According to a , just 27.3% of global consumers felt that AI has the potential to improve the customer experience. Just over half are even willing to use an AI chatbot to get information, and just under 40% would trust information on brands or products given to them by an AI tool. This isn't a matter of consumers not knowing much about AI, either. They've seen and heard a lot about AI “deepfakes” and its ability to generate images, sounds a
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