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-0.000139024051160922 0.000139024051160724 -0.00159321562630349 -0.00236340886973449 -0.00307521201167816 -0.00208536076741284 -0.00264145697205613 -0.0030585291255387
Stock impact report

Macy's Virtual Reality Furniture Initiative Is Gaining Steam [The Motley Fool]

Macy's Inc (M) 
Last macy's inc earnings: 2/25 06:55 am Check Earnings Report
US:NYSE Investor Relations: macysinc.com/ir
Company Research Source: The Motley Fool
Virtual reality technology is allowing Macy's to sell more furniture in less space. Less than a year ago, investors had left Macy's ( NYSE:M ) for dead. Macy's stock bottomed out at $17.41 in November 2017, down more than 75% from the all-time high it had reached two years earlier. Yet Macy's stock has doubled since hitting that low, driven by three consecutive quarters of rising comparable-store sales and improving profitability. However, Macy's stock has fallen into a bit of a rut recently, with shares down about 16% since the company's Q2 earnings report. Clearly, investors are nervous about whether Macy's momentum is sustainable. Macy's stock performance. Data by YCharts . Macy's has been working on a number of sales initiatives that are just starting to kick in. The company's ongoing foray into virtual reality (VR)-enhanced furniture departments marks just one promising way that Macy's can keep sales growing beyond 2018. Macy's VR furniture pilot has Show less Read more
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