AbbVie Expands ‘Striking Out Cancer' Initiative With Major League Baseball [Yahoo! Finance]
Mastercard Incorporated (MA)
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Source: Yahoo! Finance
Ahead of Opening Day, Chicago-based pharmaceutical company AbbVie is expanding its relationship with Major League Baseball with its league-wide “Striking Out Cancer” initiative. The campaign that starts Opening Day will make AbbVie an Official Pharmaceutical Partner of Major League Baseball. The first-of-its-kind for the company will see them donate $20 for every strikeout. There are approximately 40,000 strikeouts per season. The initiative will be capped at $1 million per season. The $20 figure was selected as it represents 20% of the population worldwide who will be diagnosed with cancer before age 75, according to the World Health Organization's Global Cancer Observatory. The deal is for five years, representing a maximum donation of $5 million via home runs across the league, but the campaign also includes additional increased donation enhancements around key MLB events and a special contribution in the event of a perfect game or no-hitter. Donations will benefit MLB's lon
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