IHOP adds 2 new Virtual Dining Concept brands, expands another [Yahoo! Finance]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Yahoo! Finance
Dive Brief: Virtual Dining Concepts and IHOP expanded their partnership, adding two virtual brands across a number of IHOP locations and growing the availability of VDC's existing Pardon My Cheesesteak brand, the companies announced Wednesday. The two new brands are sports-themed: MLB Ballpark Bites Presented by Mastercard and NASCAR Refuel Tenders & Burgers, according to the press release. While many virtual brand concepts have flamed out or been folded into regular restaurant menus , IHOP has continued to add brands in its bid to drive incremental traffic to non-breakfast dayparts Dive Insight: The three brands are already available at a large number of IHOP stores, with more to follow throughout the year, according to the press release. Parden My Cheesesteak is available at 900 locations and NASCAR Refuel Tender & Burgers is at over 400 locations as of Q1. Another 130 locations are expected to add the NASCAR brand in the future. The press release did not specify how ma
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MA
Earnings
- 5/1/24 - Beat
MA
Sec Filings
- 5/3/24 - Form 4
- 5/2/24 - Form 4
- 5/1/24 - Form IRANNOTICE
- MA's page on the SEC website