MLB ghost kitchens to whip up ballpark food for delivery and pickup, courtesy of IHOP [Los Angeles Times (CA)]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Los Angeles Times
Ballpark Bites outlets have sprung up seemingly overnight, 44 in California alone, second only to the 76 in Texas. Maybe that's how ghost kitchens roll. Major League Baseball is sponsoring the venture, which mirrors the NASCAR Refuels Tenders & Burgers initiative that also utilizes IHOP kitchens — although regrettably neither menu offers the Rooty Tooty Fresh ‘N Fruity . Already, 524 NASCAR Refuels are in place, and the company motto is (of course) “We're growing FAST!!!” Attaching hugely popular, deeply American professional sports to a fast-food venture is the brainchild of Virtual Dining Concepts , owned by Planet Hollywood founder Robert Earl. The company website boasts of 3,000 virtual restaurants, 2,000 restaurants, 6 million orders, and — apparently — counting. The recipe is simple. Offer what folks typically eat at a ballgame or an auto race for less than the exorbitant prices charged at those venues, slather menu descriptions with a heaping helping of cringe-worthy pun
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