Oracle Incorporates Generative AI Functionality Across Its Fusion Suite [Forbes]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Forbes
I recently received a briefing from Steve Miranda, executive vice president of Oracle applications development, in what has become a regular quarterly discussion about what's new in Oracle Fusion. This time, it is no surprise that generative AI (GAI) dominated the conversation. GAI has dominated all of enterprise SaaS and, for that matter, IaaS and PaaS, since November with OpenAI's release of ChatGPT. Boards demanded that their C-Suites come up with their “GAI play,” and Oracle Fusion has many of those answers across the entire enterprise, not just CRM. The familiar theme of “achieving more with less” was echoed across the event, as was “addressing the next decade with GAI.” It was powerful to see so many customers cited that they did not fit on one slide. A new generative AI service for CX Oracle Fusion Cloud Customer Experience (CX) is a suite of applications designed to manage customer relationships, one relationship at a time. Oracle Fusion Service is the agent-assisted ser
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