TomoCredit Revamps Marketing Claims, Emphasizes Coaching Instead Of Boosting Credit [Forbes]
Mastercard Incorporated (MA)
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Source: Forbes
O ver the past two months, TomoCredit, a personal finance company that offers a subscription costing up to $1,000 a year, has made major changes to the marketing claims on its website and app. As of early February 2026, it was making puzzling statements about boosting consumers' credit, which Forbes covered in an article last month . One example: Its “VIP” product said it came with a credit line of “up to $100,000” even though the company doesn't issue any loans or credit cards. Now it has changed several of its product promises shifting its focus from boosting credit to financial coaching. In a statement, TomoCredit founder and CEO Kristy Kim said, “The updates were made to improve overall clarity and user experience, while reflecting the evolving structure and vision of the service, including some of the points [ Forbes ] had raised.” She added that the company is focused on building an “AI-native financial assistant.” Have a story tip? Contact Jeff Kauflin at jkauflin@forbes
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