Why CMO Tenure Remains Stubbornly Short [Yahoo! Finance]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Yahoo! Finance
Since 2022, the average number of years that marketing bosses stay in one role has hovered around 4 years. ADWEEK can exclusively reveal that CMO tenure among S&P 500 companies now stands at 4.1 years in 2025, down slightly from 4.3 years in 2024. That compares to 5 years for all C-suite roles. Chief executives (CEOs) stay an average of 7.6 years, while chief financial officers (CFOs) typically remain in post for 4.7. Only chief operating officers' (COO) tenures were shorter, at 3.3 years on average, owing to their aspirations to step up to the CEO office. The reason for the incremental year-on-year CMO tenure decline, according to Richard Sanderson, who leads Spencer Stuart's marketing, sales, and communications officer practice in North America, is due to the influence of longtime CMO exits on the dataset. For instance, Raja Rajamannar left Mastercard after 13 years as chief marketing and communications officer. While some might read CMOs' comparatively short reigns as an in
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