Mall Landlords Embrace Popups to Revive Dead Zones [Fortune]
Macerich Company (The) (MAC)
Last macerich company (the) earnings: 2/6 07:00 am
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Source: Fortune
It wasn’t that long ago that retailers looking for space at shopping centers would get paperwork only for a multiyear lease. These days mall landlord Macerich Co. is offering 180 days. Last month, Macerich launched BrandBox, a leasing program that allows online sellers to dip their toes into the bricks-and-mortar universe with a temporary pop-up store. The first one, featuring six retailers, is up and running at northern Virginia’s Tysons Corner Center, with plans to expand to at least five more states. The leases are six to 12 months, and the store walls are flexible, meaning Macerich can switch up the layout to accommodate different numbers of shops. “Instead of selling real estate, we’re selling a solution,” said Kevin McKenzie, Macerich’s chief digital officer. “That’s an entirely new process, culturally, for our company.” Macerich, which owns more than 50 shopping centers, is trying to reclaim some of the industry’s mojo. Big-box stores such as Sears and Toys “R”
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News
- Macerich Celebrates Earth Month With ‘You Pledge We Plant' Campaign, Industry Recognition [Yahoo! Finance]Yahoo! Finance
- Macerich Celebrates Earth Month With ‘You Pledge We Plant’ Campaign, Industry RecognitionGlobeNewswire
- Washington Square mall marks its 50th anniversary fully leased, adding 5 new stores [Yahoo! Finance]Yahoo! Finance
- The Macerich Company (NYSE: MAC) was downgraded by analysts at StockNews.com from a "hold" rating to a "sell" rating.MarketBeat
- Is It Wise to Retain Macerich (MAC) Stock in Your Portfolio? [Yahoo! Finance]Yahoo! Finance
MAC
Earnings
- 2/7/24 - Beat
MAC
Sec Filings
- 4/19/24 - Form ARS
- 4/19/24 - Form DEFA14A
- 4/19/24 - Form DEF
- MAC's page on the SEC website