Getting personal on nutrition [Yahoo! Finance]
MARKS & SPENCER GRP S/ADR (MAKSY)
NASDAQ:AMEX Investor Relations:
markspizzeria.com
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Source: Yahoo! Finance
Such apps have become the flavour of the day amongst certain consumers seeking guidance on an individual basis based on how their own body responds to different foods. They appeal to those who are health-conscious already, those who are tech-minded and people who are willing to pay for something that is bespoke. The question is whether they can reach a wide enough section of the population to force societal change and thus influence the products manufacturers make and grocers sell. Achieving health goals They are a talking point on both sides of the Atlantic with app providers such as UK-based Zoe, PlateJoy in the US and Canada's Cronometer, for example, all offering variations on the theme of personalised nutrition advice based on an app to help people achieve their health goals. Zoe, which can boast scientific bona fides as one of its founders was Professor Tim Spector from the genetic epidemiology department of King's College, London, states on its website that “generic
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