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Stock impact report

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

Marriott International - Class A (MAR) 
Last marriott international - class a earnings: 2/26 04:30 pm Check Earnings Report
US:NYSE Investor Relations: investor.shareholder.com/mar
Company Research Source: PR Web
SAN MATEO, Calif. (PRWEB) April 14, 2020 Jivox, the personalized digital marketing technology leader, today announced the industry's first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox's DCO for CTV allows brands to optimize messages and creative according to demographics, interests, location, time, seasons, holidays, weather, language and so on, generating relevant, data-driven video ads in real-time. Sifting through hundreds of messaging and creative options and countless configurations, the Jivox platform creates thousands of personalized, high-resolution CTV video ads for delivery at the right time, in the right context, to boost conversions -- all through a single tag. In addition, Jivox is partnering with Tremor Video, the market leader in video, curated audiences and advanced crea Show less Read more
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