Allbirds, H&M and Zara use recycled yarns from this Virginia startup that's backed by Patagonia [MSNBC.com]
MARUBENI CORP UNSP/ADR (MARUY)
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Source: MSNBC.com
Fast fashion is a major environmental offender, requiring massive water consumption, and producing high carbon emissions and pollution. It also leads to a surge in microplastic and textile waste.One result has been a boom in thrifting. But recycling old clothing into new items presents a much bigger challenge.The fashion industry accounts for anywhere from 4% to 10% of global greenhouse gas emissions, according tovarious sourcesOne Virginia-based startup is taking a shot at fixing the problem, with the aim of turning fashion into a circular economy.Circ, founded in 2011, developed technology that separates polycotton material into its original components, and regenerates them into new, virgin quality materials. Previous attempts to do that have destroyed one fiber or the other."It's a chemical process," said Circ CEO Peter Majeranowski. "It's very much like unbaking a cake, where we break down the polyester to its building blocks, separate it from the cotton and put them back into th
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