Further Partners with Behr Paint Company to Reduce Decision Fatigue with New AI-Powered Paint Color Selection Tool
Masco Corporation (MAS)
Last masco corporation earnings: 4/29 07:00 am
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investor.masco.com/investor-relations/default.aspx
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Source: GlobeNewswire
Atlanta, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Further, a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, announced it is the AI company that developed Behr Paint Company’s new paint color selection generative AI experience, ChatHUE™. The tool is designed to remove key barriers in the paint color selection process to improve customer confidence, reduce lead time and drive conversions. Behr Paint’s prospective buyers have historically faced challenges narrowing in on the right paint color for their project, with decision fatigue often leading to cart abandonment. The color experts at Behr worked closely with Further to build a new color selection tool, which is built on Google Cloud and trained on Behr Paint’s extensive proprietary color data. The tool seamlessly guides customers through the color selection process and brings color expertise directly to the consumer, with curated recommendations informed by data-driven market
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News
- Masco: Faucets And Paint Can Drive A Strong Annual Return [Seeking Alpha]Seeking Alpha
- Masco (NYSE:MAS) was given a new $75.00 price target on by analysts at Wells Fargo & Company. They now have an "overweight" rating on the stock.MarketBeat
- Masco Corporation Announces New Executive Committee to Accelerate GrowthBusiness Wire
- Masco (NYSE:MAS) was downgraded by analysts at Barclays PLC from an "overweight" rating to an "equal weight" rating. They now have a $71.00 price target on the stock.MarketBeat
- Bob Neff of Delta Faucet Company Elected President of Plumbing Manufacturers International's 2026 Board of Directors [Yahoo! Finance]Yahoo! Finance
MAS
Earnings
- 10/29/25 - Miss
MAS
Sec Filings
- 12/16/25 - Form 8-K
- 12/12/25 - Form 4
- 12/8/25 - Form 8-K
- MAS's page on the SEC website