The creators of 'Tiny Shoulders: Rethinking Barbie' on remaking America's doll just before #MeToo [Los Angeles Times (CA)]
Mattel, Inc. (MAT)
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Source: Los Angeles Times
The creators of 'Tiny Shoulders: Rethinking Barbie' on remaking America's doll just before #MeToo She's too thin, too tall, too blond. And now, too fat. Poor Barbie. Since her birth 60 years ago, the 11½-inch doll has been a repository for every impossible expectation thrust on womankind. She's weathered the nuclear age, the sexual revolution, a feminist backlash and the advent of Bratz Dolls with a neutral smile and perky bustline. "Tiny Shoulders: Rethinking Barbie" takes a look at the cultural weight placed upon Barbie's forever-scrutinized frame and the challenges of keeping the American icon relevant in the age of fat-shaming, #MeToo and changing gender ideals. The 120-minute documentary, now streaming on Hulu, goes behind the scenes at Mattel in 2016, on the eve of a seismic shift for America, for the brand and for the doll at the center of it all. "We have a very complicated relationship with our own femininity, and it's not just us individually," said the film's director, Andr
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