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Stock impact report

American Girl is the latest Mattel toy to get live-action feature film [CNBC]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: CNBC
American Girl is the latest Mattel toy to get live-action feature film Source: Mattel American Girl doll by Mattel American Girl is the latest Mattel announced Friday that it has partnered with MGM and Picturestart to bring the iconic dolls to the big screen. This is the third feature film that the toy company has revealed since launching its film division in September tapped Margot Robbie ("Suicide Squad," "I, Tonya") to play Barbie After the bankruptcy, liquidation and closure of Toys R Us, many toy manufacturers faced issues with sales, having lost 10 to 15 percent of the shelf space designated for toys at retail. In recent years, more children have gravitated toward video games and electronics instead of traditional toys. In the most recent quarter, sales of American Girl were down 27 percent. Mattel CEO Ynon Kreiz hopes to revive sales across the board by launching films that feature its famous brands. "American Girl is a beloved, story-driven franchise lending itself perfectly Show less Read more
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