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Stock impact report

American Girl's ‘modern era' makeover of beloved dolls draws swift backlash from loyal fans [FOX Business Network]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of its new "Modern Era Collection," reimagining six of its most iconic characters with contemporary outfits and a smaller 14.5-inch frame, down from the brand's traditional 18-inch dolls, according to a news release from Mattel. "Discover the Modern Era Collection of 14.5-inch dolls and fashions — Felicity, Addy, Molly, Kirsten, Samantha and Josefina reimagined for today," the American Girl website says. The collection includes: Samantha Parkington , whose story is set in 1904, styled in bows and a plaid skirt. Addy Walker , from 1864, wearing a pink and blue dress as well as accessories inspired by her heritage. Molly McIntire , set in 1944, sporting glasses, a blue skirt and a beret. Josefina Montoya , whose character is set in 1824, dressed in ruffled crimson shorts and cowg Show less Read more
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