American Girl's ‘modern era' makeover of beloved dolls draws swift backlash from loyal fans [FOX Business Network]
Mattel, Inc. (MAT)
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Source: FOX Business Network
American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of its new "Modern Era Collection," reimagining six of its most iconic characters with contemporary outfits and a smaller 14.5-inch frame, down from the brand's traditional 18-inch dolls, according to a news release from Mattel. "Discover the Modern Era Collection of 14.5-inch dolls and fashions — Felicity, Addy, Molly, Kirsten, Samantha and Josefina reimagined for today," the American Girl website says. The collection includes: Samantha Parkington , whose story is set in 1904, styled in bows and a plaid skirt. Addy Walker , from 1864, wearing a pink and blue dress as well as accessories inspired by her heritage. Molly McIntire , set in 1944, sporting glasses, a blue skirt and a beret. Josefina Montoya , whose character is set in 1824, dressed in ruffled crimson shorts and cowg
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- Why Mattel now has a problem with Barbie [Los Angeles Times (CA)]Los Angeles Times
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- Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels® Lineup at New York Toy FairBusiness Wire
- Mattel (NASDAQ:MAT) was upgraded by analysts at Zacks Research from a "strong sell" rating to a "hold" rating.MarketBeat
MAT
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- 2/10/26 - Miss
MAT
Sec Filings
- 2/12/26 - Form 4
- 2/11/26 - Form 4
- 2/11/26 - Form 4
- MAT's page on the SEC website