Autistic Barbie sparks debate over what representation should look like [USA TODAY]
Mattel, Inc. (MAT)
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Source: USA TODAY
Jan. 16, 2026, 12:54 p.m. ET Mattel's new autistic Barbie has been widely praised online for giving representation to the community. But not everyone, including some autistic people or their family members, are sold on the new doll. USA TODAY exclusively revealed on Jan. 11 that Barbie would be launching its first autistic doll in an effort to show how autistic people experience the world around them. The doll's accessories include items that some autistic people use, like noise-canceling headphones, a fidget spinner and a tablet with augmentative and alternative communication (AAC) apps, which are used to help people communicate. It also has intentional design choices like flexible joints for stimming, which refers to repetitive body movement behavior to process sensory information, Mattel said. Mattel said the doll, which is now available for purchase at the Mattel Shop and Target, was in development for more than 18 months in partnership with the Autistic Self Advocacy Net
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