The Boring Phone is a nostalgic branding exercise by HMD and Heineken [Verge, The]
Mattel, Inc. (MAT)
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Source: Verge, The
Share this story HMD really wants us to have more fun. Earlier this year, it announced a collaboration with Mattel on an upcoming Barbie flip phone . Now, it's teaming up with Heineken and creative firm Bodega on another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken's site — which you'll need to be at least 21 to view — but basically It's a translucent flip phone with no apps, just good retro vibes to help you connect with your friends over a cold one. The Boring Phone is apparently real — I know, I was skeptical, too — but it will only be available through giveaways and isn't going on sale. It's a limited edition run and Heineken's website indicates 5,000 will be made. There's a 2.8-inch QVGA display on the inside, a 1.77-inch display on the outside, a 0.3-megapixel camera, and a 3.5mm headphone jack. It supports calling and texting via 2G, 3G, and 4G, but good luck finding a functioning 3G network anywhere in the US. Specs are bes
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- Shonda Rhimes thinks people tried too hard to make 'Barbie' a 'feminist manifesto' [Business Insider]Business Insider
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- The case of Fruity Pebbles: 'Stone-age' use does not guarantee trademark protection in colors [Reuters]Reuters
- Mattel to Bring Three Channels to Samsung TV PlusBusiness Wire
- Mattel (MAT) Q1 Earnings Beat, Revenues Miss, Stock Rises [Yahoo! Finance]Yahoo! Finance
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- 4/23/24 - Beat
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- 4/29/24 - Form 4
- 4/29/24 - Form 4
- 4/29/24 - Form 4
- MAT's page on the SEC website