Brand Entertainment: Brands Are Turning To Entertainment For Engagement [Forbes]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Forbes
I'll kick off this post with a harsh truth: Performance marketing is on the decline. Brand marketing is taking center stage and rising in popularity due to escalating performance marketing costs and reinforced global data privacy regulations. For brands, this has created a challenge, but also an impetus for creativity in marketing: how to connect with audiences in a world where content is king and where brand entertainment, with its unique ability to create cultural communities and reshape image, becomes paramount. Companies can capture entirely new audiences and, in turn, navigate any uncertainty. Under this now-leading tactic, brands source new opportunities to drive sales, cultivate long-lasting consumer relationships and adapt to evolving market dynamics. In this post, I want to talk about what that means, offer a few examples and share why I believe that brands that embrace this new direction stand a lot to gain. The Era Of Brand Entertainment Entertainment and fashion have
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News
- Gap Shares Surge as Celebrity-Driven Promotions, New Styles Lure Shoppers [Yahoo! Finance]Yahoo! Finance
- Gap Shares Surge as Celebrity-Driven Promotions, New Styles Lure Shoppers [BNN Bloomberg (Canada)]BNN Bloomberg
- Gap CEO: Operational discipline is fueling a comeback for its long-running brands [Yahoo! Finance Canada]Yahoo! Finance Canada
- Gap CEO: Operational discipline is fueling a comeback for its long-running brands [Yahoo! Finance]Yahoo! Finance
- Animated ‘Barbie Mysteries: The Great Horse Chase' To Debut On Netflix This Fall [Forbes]Forbes
MAT
Earnings
- 4/23/24 - Beat
MAT
Sec Filings
- 5/31/24 - Form 4
- 5/31/24 - Form 4
- 5/31/24 - Form 4
- MAT's page on the SEC website