Mattel CEO: 2026 is transformational year for brand-centric strategy [Yahoo! Finance]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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US:NASDAQ Investor Relations:
investor.shareholder.com/mattel
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Source: Yahoo! Finance
marketing, with adjusted EPS guidance of $1.18-$1.30 as the company transitions from a toy manufacturer to an IP entertainment platform anchored by Masters of the Universe releasing June 5 and Matchbox arriving October 9. Mattel is replicating the entertainment-to-toy flywheel that powered Barbie's 2023 success by coordinating major film releases with full toy lines to drive consumer demand across both categories. The analyst who called NVIDIA in 2010 just named his top 10 AI stocks. Get them here FREE Mattel ( NASDAQ:MAT ) CEO Ynon Kreiz sat down with Jim Cramer on Mad Money recently, and the message was unambiguous: 2026 is the year Mattel stops being just a toy company and becomes a full IP entertainment platform. "2026 is an important year for Mattel," Kreiz said. "This is the year where we are implementing our new brand-centric strategy to grow our IP-driven play and family entertainment business. We expect to see growth driven by toy innovation, major IP partnerships, an
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MAT
News
- Main content [Business Insider]Business Insider
- Mattel (MAT) was upgraded by Argus to "strong-buy".MarketBeat
- Should Mattel's (MAT) Brand Collaborations Offset Weak Earnings and Legal Scrutiny for Long-Term Investors? [Yahoo! Finance]Yahoo! Finance
- Mattel Presents at 2026 UBS Global Consumer and Retail Conference to Discuss Strategy and OutlookBusiness Wire
- Jim Cramer Looks at Mattel's Strategy to Recover From a Disappointing Quarter [Yahoo! Finance]Yahoo! Finance
MAT
Earnings
- 2/10/26 - Miss
MAT
Sec Filings
- 2/23/26 - Form 10-K
- 2/17/26 - Form SCHEDULE
- 2/12/26 - Form 4
- MAT's page on the SEC website