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0 0 0.000568666477111263 0 0.00199033266988912 -0.00199033266988912 -0.0045493318168893 -0.00881433039522327
Stock impact report

Mattel (MAT) Expands Digital Partnership With Outright Games [Yahoo! Finance]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Yahoo! Finance
This collaboration will launch three new games — Matchbox Driving Adventures, Monster High: Skulltimate Secrets and Barbie Project Friendship — across all consoles and PCs before the end of 2024. This partnership is a significant step in Mattel's strategy to deepen engagement in the digital gaming sector. Leveraging its iconic brands, Mattel aims to create compelling digital experiences for a global audience. This move aligns with the recent success of Mattel's digital games, which recorded 48 million monthly active players in 2023, fueled by hits like Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged As Mattel approaches its 80th anniversary, this partnership with Outright Games positions the company to expand its digital footprint. By introducing more games across various platforms, Mattel will enhance brand resonance with fans of all ages, driving both engagement and revenue growth. This strategic partnership is expected to significantly bolster Mattel's prese Show less Read more
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