Heinz Hot Pink ‘Barbiecue' Sauce Is Coming to Grills This Month [BNN Bloomberg (Canada)]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: BNN Bloomberg
Nine months after the release of Barbie, which brought in more than $1.4 billion to become the highest-grossing film of 2023, the food maker has partnered with Mattel Inc. to produce “Barbiecue” sauce. The condiment is appropriately pink hued and emblazoned with the pony-tailed doll profile. If star Margot Robbie had worked a grill in the movie, the product would have had prime placement. Heinz is launching Barbiecue, which is discretely labeled on the back of the squeezable bottle as “Heinz Vegan Mayo with BBQ Sauce,” in just two countries, the UK and Spain. In the UK, it will be sold as a limited-edition offering, with 5,000 bottles available on heinztohome.co.uk starting on Monday. A further limited run of the sauce will be sold nationwide at Tesco supermarkets, from April 17, and then on Ocado, the online UK delivery service, starting in mid-May. In total, Heinz is producing around 105,000 bottles for the UK. The suggested retail price is £3.39 ($4.22) for a 415 ml squeeze bo
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