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How Mattel's Head Of Customer Service Handles Christmas Chaos, Even Playing 'Elf' As Needed [Forbes]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Forbes
Maybe you can look forward to relaxing and digesting on December 26 after your holiday festivities, but for Gary Cocchiarella, who oversees customer service and customer support at Mattel, the day after Christmas is ten times busier than any other day. The onslaught comes from parents desperate for troubleshooting help with everything toy-related that involves any of the iconic Mattel brands, which include Barbie, Hot Wheels, Fisher Price, MEGA, Thomas the Tank Engine and American Girl. Most of these calls received by Gary and his team (70 year-round and 75 seasonal employees) are parents hoping to quickly solve problems with kids’ newly gifted toys.  Depending on the request, his team springs into action, taking on the roles of shipping and logistics gurus, experts in toy assembly, and even, if necessary, one of Santa’s elves. (Occasionally, a parent will ask an “elf” on the Mattel team to offer reassurances to their child that the workers at the North Pole are going to Show less Read more
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