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Stock impact report

How Sugarfina Became A Sweet Success [Forbes]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Forbes
How Sugarfina Became A Sweet Success Rosie O'Neill, cofounder and CEO of Sugarfina, built a one-of-kind experience after leaving her job. LinkedIn New companies open their doors everyday and hope that they can survive and beat the competition.  There’s also a small group of entrepreneurs who not only survive, but they create a category just for themselves.  That’s exactly what Rosie O’Neill did when she decided to start Sugarfina. Here’s how O’Neill created the sweetest success story. O’Neill was living the good life as the director of marketing for the popular Mattel brand, Barbie.  O’Neill , a graduate of UCLA, started as an intern at Barbie before working her way up. After finding the love of her life, Josh Resnick, she decided that a new challenge with her new love was the direction she wanted to go. To start Sugarfina, O’Neill made some immediate changes.  She left her amazing job at Barbie, cut down on her expenses and took $30k of her own money to get Sugarfina started.  Resnic Show less Read more
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